Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce Certified Marketing Cloud Engagement Consultant MCE-Con-201 Prüfungsfragen mit Lösungen:

1. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List
B) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
C) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
D) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom fielD.: engagement:: engaged :: Action of:: Remove from list

2. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A) User Notifications
B) Social Posts
C) Dynamic Content
D) Email Templates
E) User Signatures

3. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A) Build automation rules add criteria as Contact as blank add action as notify assigned user
B) Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
C) Build dynamic list add criteria as Contact as blank add action as notify assigned user
D) Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

4. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) Text
B) Number
C) Phone
D) You can't do this

5. One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A) Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
B) Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
C) Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
D) Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Fragen und Antworten: